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Be the first to knowPart of ESMAR Holding
Tbilisi · 41.7151° N · 44.8271° E
We design. We build. We create technology.
ESMAR Holding brings together architecture, construction and its own digital products. Each line of business is run by a subsidiary or by the holding itself, which unites them into one system and is accountable for the overall result.
01Mission
To create spaces whose value grows over time, for those who live in them and for those who invest in them.
- I
Signature design
Every property is built on a signature architectural concept, not an off-the-shelf standard solution.
- II
Numbers that add up
Costs, timelines and financial performance are fully transparent to both clients and investors.
- III
In-house technology
Our own digital products speed up the holding’s work: enquiries, estimates and stage-by-stage control, without the usual chaos.
- 25,000+ m²built to the holding’s designs
- 70 villasdesigned and built in Bali
- 3 countriesGeorgia · Indonesia · Russia
02Full cycle
Four disciplines, one system
From idea to finished property, each line of business is managed by the subsidiaries and by the holding itself, working closely together with a shared vision and a common goal.
Architecture and interiors
A signature architectural design shaped around your site and your way of life: from the first concept to the working drawings needed for construction.
What you get
- Concept and renderings
- Working drawings and permit documents
- Interiors, landscape and design supervision
Construction
ESMAR manages the construction process, from preparing the estimate and schedule of works to technical supervision and sign-off of completed stages. Construction is carried out by the general contractor, our partner CH Group, which has been working in the Tbilisi market since 2013. ESARTIA’s architects ensure that all work is carried out in line with the approved design.
What you get
- An estimate and schedule of works aligned with the design
- Payment for completed stages only
- Photo reports and sign-off of completed work at every stage
Marketing and sales
ATTN has been working since 2024: strategy, branding, SMM, advertising and influencer marketing. If a property is being built for sale or rent, ATTN prepares it for the market and identifies its target audience well before completion.
- 2+
- years on the market
- 200+
- influencers in our network
What you get
- Positioning and sales strategy
- Advertising and content: photo, video, social media
- A steady flow of enquiries from buyers and tenants
Cases
- Creamy · brand launch
- Sative Space · SMM
- Osteopathic centre · SMM
- Clothing brand · branding
Technology
Gahide serves the clients of the holding’s companies around the clock. SIVRCE manages apartment renovations from estimate to completion. Technology brings every line of business together into one ecosystem.
What you get
- A fast reply to clients in messaging apps
- Renovation estimates and control at real Tbilisi prices
- Enquiries and data from every discipline in one system
03Portfolio
Projects
Villas, residential complexes, public spaces and interiors in Georgia, Indonesia and Russia.
01AmalfiBali, Indonesia · 2023Built→
02Puri SidemBali, Indonesia · 2021Built→
03Seis VillasBali, Indonesia · 2023Built→
04Villa 1/2Bali, Indonesia · 2022Built→
05Co-WorkingBali, Indonesia · 2021Built→
06Margarita CafeBali, Indonesia · 2023Design completed→
07Monte ResidenceRussia · 2022Built→
08Riga PlazaVake, Tbilisi · CH GroupBuilt→
09Oniashvili Street ApartmentsSaburtalo, Tbilisi · CH GroupBuilt→
10Natakhtari Street ApartmentsSaburtalo, Tbilisi · CH GroupBuilt→
11Choporti VillaChoporti, Georgia · 2026Design completed→
12Santi HouseGeorgia · 2025In progress→
13Bude VillaSaguramo, Georgia · 2026Under construction→
14Countryside HouseTbilisi, Georgia · 2026In progress→
15Golden PearlBali, Indonesia · 2024In progress→
16Puri Sidem InteriorsBali, Indonesia · 2022Design completed→
17Lake ApartmentSaint Petersburg, Russia · 2019Completed→
18Apartment 154Saint Petersburg, Russia · 2019Completed→
04Development
Our projects
Alongside our work on client projects, we develop our own properties and create high-quality products.
For investors and partners
Investments that start with the numbers and create long-term value. We consider partnerships in residential complexes, villas and hotels. From the very first stage, we show you the project economics, cash flows and realistic timelines.
More for investors05Investors
Building together with investors
Three ways to take part, from a joint venture to a turnkey asset. We show you the project’s economics before you commit.
- 01
Joint venture
You provide the capital, while ESMAR Holding delivers the architecture, construction and sales. Partners' shares, timelines and exit terms are set out in the contract before work begins.
- Profit distribution is agreed in advance and set out in the contract
- One budget and schedule for the project
- A report at every stage
- 02
Co-investment
A stake in the holding’s own projects, with a share agreed in advance and full financial transparency.
- Financial model before you invest
- Funds released stage by stage
- Photo and financial reports
- 03
Turnkey asset
We design and build the property in line with your investment strategy, for sale or rent. ATTN starts marketing and sales before completion.
- Signature architecture by ESARTIA
- Construction managed by ESMAR
- Marketing and sales by ATTN
Concepts
Your next major investment starts here
Gela Esartia’s signature architectural vision: towers, hotels, bridges, public and business spaces. Bold concepts that combine architectural innovation with a daring vision of the spaces of the future, including work from his book published in 2024.
06Technology
Our own technology ecosystem
Gahide and SIVRCE, the holding’s technology subsidiaries, make construction and sales more efficient and transparent. Gahide keeps communication with clients continuous, while SIVRCE manages estimates and the delivery of work.
Gahide · ESARTIAnow
Hi! I’d like a house of about 150 m². Where do I start?
Hello! Let’s start with a meeting with an ESARTIA architect. Would tomorrow at 12:00 or 16:00 suit you?
Let’s do 16:00
You’re booked for 16:00. The architect will call you beforehand. Could you leave your phone number, please?
AI employee for client communication
Gahide
How it works
An AI employee that answers customers on Instagram, Messenger, WhatsApp and Telegram using the company’s real data: services, prices, hours, address. It books clients into free slots, sends booking reminders and passes enquiries to Telegram and to a dashboard with a simple CRM.
Role in the ecosystem
Serves the clients of the holding’s companies 24/7: receives enquiries and passes them to the right teams so that every one is answered on time.
- Does not make things up: it quotes prices from the company’s price list, and if the answer is not in the data, it says so and offers to take a contact
- Replies in the client’s language: Georgian, Russian, English and others
- Never pretends to be human, and the owner can reply personally at any time, after which Gahide stays silent in that conversation
- For other companies: from ₾349 a month including VAT, 14 days and 500 replies free, no card needed
Part of ESMAR Holding
Renovation platform in Tbilisi
SIVRCE
How it works
A platform that runs a renovation in Tbilisi from estimate to handover: a preliminary estimate at Tbilisi prices in two minutes, with no phone number or sign-up, labour and materials on separate lines. Then a vetted tradesperson, a contract and a project log with stages, photos and sign-offs.
Role in the ecosystem
Completes the holding’s ecosystem: owners see a realistic price before anyone visits, choose a vetted contractor and keep every stage within the agreed budget and timeline. An architect can be ordered through the platform too: permits, measured drawings, a design project.
- The price is fixed in the contract after an on-site visit and changes only with the owner’s consent
- Tradespeople’s documents are checked before they receive any requests, ratings come only from client reviews, and neither the verified badge nor a place in price comparisons is for sale
- Every stage is signed off with photos, and you pay the tradesperson directly, stage by stage: SIVRCE never holds the client’s money
- Free for property owners
Part of ESMAR Holding
07Holding
ESMAR Holding and its companies
ESMAR is the parent company. Each line of business is run by a subsidiary with its own team, while the holding leads construction itself. The holding sets common standards, coordinates processes and is accountable to the client for financial transparency and the final result.
- 5subsidiaries plus a general contractor partner
- 3countries: Georgia, Indonesia, Russia
- 25,000+ m²built to the holding’s designs
Design and build
01Architecture
ESARTIA Architects→Subsidiary70villas in Bali designed by ESARTIA
Signature architecture, interiors and landscape. Founded by architect Gela Esartia.
02Construction
ESMAR Holding→Holding division13years CH Group has been building in Tbilisi
Estimates, schedules, technical supervision and sign-off. General contractor: CH Group, an independent partner of the holding, not a subsidiary. Building in Tbilisi since 2013.
03Development
LIVA Homes→SubsidiaryThe holding’s own product. Launching soon.
Management, finance and quality standards for every company in the holding.
InstagramFacebookLinkedInSell and automate
04Marketing
ATTN→SubsidiaryStrategy, advertising, social media and content. Sells the holding’s properties and runs projects for clients.
05Technology
Gahide→Subsidiary4channels, 24/7 replies in the client’s language
An AI employee for business: it answers customers in messaging apps with the company’s own prices and hours and books them into free slots.
06Technology
SIVRCE→Subsidiary2minutes to a renovation estimate at Tbilisi prices
A renovation platform in Tbilisi: an estimate in two minutes, vetted tradespeople, photo sign-off of every stage.
08Contact
Let’s discuss your project
Tell us what you have in mind, and we’ll reply within one business day.
- Head office
- Tbilisi, Georgia
- Contact
- +995 511 33 44 73
- info@esmar.ge